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| EESI is a U.S. EPA Energy Star Buildings Ally. |
George Owens is a past president of
"Association of Energy Engineers", an "Energy Manager of the Year" and an
"Energy Managers Hall of Fame" inductee. |
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UTILITY PROGRAMS
Marketing to Building Owners, Managers and
Developers
by George R. Owens, PE, CEM
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Objective
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- Increase market penetration into the Building industry
- Understand the fundamentals of the energy business for Buildings
- Learn how to approach the Owner, Manager, Lender, Partner and
Developer with programs they want and need
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Action Steps
Evaluation |
- Interview to determine current industry knowledge
- Marketing and Sales management
- Customer Reps (sampling)
- Regulated and/or unregulated entities
- Review current Building Marketing Plan
- Obtain listing of properties, ownership, loads, etc.
- Deliver an in-depth report with analysis of existing plan and
recommendations for future improvements
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| Implementation |
- Formal presentation of findings to management
- One or two day seminar "Selling Utilities
and Energy Services to Building Owners, Managers and Developers"
- One-on-one coaching workshops for customer
reps
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Ongoing
Support
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The long term success of this program
is dependant on the commitment to developing a cost-effective program,
implementing it efficiently and periodically reviewing the status
through a process of constant quality improvement. Energy and Engineering
Solutions would like to propose a long term program for long term
results. |
To send comments to George R. Owens, click
here: gowens@EESIenergy.com.
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